Who We Are

Reforming beauty standards for all ages, shades, cultures and walks of life.

Kim Do (pr. “dough”) grew up in the Pacific Northwest, where she began smearing her mother’s makeup—quite recklessly–at the age of six. By eight, she noticed that her mom’s foundation wasn’t the perfect color for her skin tone. In middle school, she was developing new “looks” for her friends, doing slumber party makeovers, and sneaking contraband lip gloss into class. 

During her college years, Kim wandered from her post in the Nordstrom Young Mens’ department to the Makeup counter, where she dipped her fingers into makeup testers. After showing off the skills she hadn’t realized she possessed, the Makeup counter ladies asked her to do artistry at the Bobbi Brown counter. Mesmerized by the magic of makeup, Kim has never looked back. 

Upon moving to New York City, Kim worked at Glamour magazine and Fox News. John Legend, Anne Hathaway, Jennifer Siebel Newsom and Katie Couric–among others–have all been transformed by Kim’s paints and brushes. She has also assisted legendary makeup artist, Billy B.  

While freelancing for CBS, she powdered the face of her most famous client: Barack Obama. Having noticed a curly-cue of hair within his left eyebrow, she repressed her urge to trim it with her trusty scissors, lest the Secret Service take her out. “But I would have completely understood and it would have probably been justified, over a curly-cue” she says, chuckling.   

Recognizing makeup is a powerful tool to help women look and feel good, she is equally passionate about exploring nuances at the intersection between mental health, culture and beauty.

Kim resides in Los Angeles.