Decade-by-Decade skin care routine

Skincare through the decades


Are you following the right skin care routine for your age?

Adriana Martino, an esthetician who operates SKINNEY Medspa and Wellness in New York City, says many women don’t realize their skin care regimen needs to change as they get older. “The same things that work for you in your 30s may not be the best for your skin when you’re in your 50s,” says Martino. “But my older customers don’t seem as aware about what they should be doing.”

While there are some general rules that we all have to follow such as daily sunscreen-there are others specific to different ages. What should you be doing now? Here are suggestions:

In your 30’s
Martino says the 30s are when many women start to notice fine lines and wrinkles around the eyes and mouth. Pigmentation from sun exposure is also more visible at this age. “The first thing I would recommend is using a good eye cream at night that has peptides, which stimulate the production of collagen,” she says. “You should also be sure to use moisturizer regularly – and make it a water-based one.”

“You also want to make sure you’re exfoliating regularly — at least once a week. And I recommend having a facial once a month, especially if you’re prone to breakouts.”

In your 40’s
As you enter middle age, skin changes become even more noticeable. This is the time to consider adding collagen-boosting products that will make your skin look younger and healthier. “Using a retinol-based cream is important at this stage because it will speed up cell turnover,” says Martino. But because retinol can be drying, you may want to use it only once or twice a week.

This is the time to schedule regular facials to keep your skin healthy and refreshed, and to talk to your dermatologist about getting a good chemical peel. Moisturizing is also more important now than in your 30s, because your skin becomes dryer as you begin to lose estrogen. Martino suggests using gentle daily moisturizers containing ceramide.

In your 50’s

For women in their 50s, the emphasis is on adding even more moisture. “I would recommend using an oil-based moisturizer at this point and increasing your use of retinol products with a higher concentration,” Martino says, “I also recommend laser therapy at this stage. Things like Thermage can tighten loose skin. You can definitely use serums with peptides, as well.” To wash your face, use a cream cleanser for extra softness. Menopause and hormone use can also make skin more sensitive, so baby your skin by adding new products gradually to make sure they don’t irritate your face.

Finally, as you approach your 60’s, your diet and exercise habits are just as important as the beauty products you use. “I recommend a healthy lifestyle in general to make sure your skin looks young,” says Martino.

Karyn D. Collins for Life & Beauty Weekly.  She is a freelance writer who specializes in fashion and entertainment. Her articles have appeared in numerous newspapers, as well as in Jet, 40-74, Inside Jersey and New Jersey Monthly magazines.


  1. What was the product being demonstated in the video on Facebook? Thanks Carol

  2. i would like to know more about the tightening cream for the bags under my eyes and my droopy eyelids

  3. Never go to bed with your makeup on. Keep a supply of baby wipes and if you’re too tired to stand at the sink washing your face, just remove what you can with the wipes. Make sure they are suitable for the face, otherwise they’ll be ineffective, leaving your face feeling dry and might leave dry, flaky spots, Healthy diet is also important for healthy skin. So, eat more fruits and green vegetables in your diet.

  4. I’m just about to hit my 30s – sounds like I better start taking better care of myself! Are there any tips for someone in their 20s? Or is it just a case of staying out of the sun, sticking to a regular skincare routine etc?

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