Beautycon Takeaways: 6 Unexpected Lessons We Learned

Beautycon Los Angeles Drew Barrymore

Getty “Erase everything you thought you knew about this generation or their approach to beauty. Beauty is no longer just a part of culture. Beauty now defines culture.” Beauty conventions are usually all about free swag, celebrity sightings, and trendspotting. But at Beautycon LA, we were shocked to find something else — a revolutionary spirit. […]

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