Juice Beauty is one of our Holy Grail skincare and makeup lines because of its organic ethos and high-performance botanical ingredients. I mean, who else uses radish roots as preservatives and argan powder, rose powder and purple carrot for mascara pigment? That’s revolutionary stuff, and it’s all thanks to their visionary founder Karen Behnke.
As down-to-earth friendly as she is fabulous, Karen sat down with us to break down why organic beauty matters, what it takes to build a sustainable and successful brand and how their match-made-in-heaven collaboration with Gwyneth Paltrow has elevated Juice Beauty from clean, green skin care to red-carpet glam—without compromising one bit on their botanical roots. Watch the video to get Karen’s juicy insights on it all.